Now Booking for Winter 2025
Build a Brand: Not Just a Logo
Build Instant Trust
A consistent look appears 3x more professional to potential customers.
Designed for Real Use
Your branding is delivered with the actual templates you need for day-to-day marketing.
Streamline your Marketing
Eliminate guesswork and create on-brand content faster with a clear set of rules for anyone on your team to follow.
The Complete Branding Package
Everything you need to launch a consistent and professional brand.
Strategic Foundation
Brand Strategy Workshop
A 90-minute collaborative session to define your brand's core.
- We'll identify your target audience, core values, and unique market differentiators.
- Outcome: A clear Brand Strategy Brief that serves as our north star for all decisions.
Core Messaging
- Development of your key marketing messages and value propositions.
- A guide to your brand's personality and tone (e.g., professional, friendly, authoritative) for all written content.
- Includes examples of "This, Not That" to ensure consistency across all communication.
Visual Identity System
Color Palette Curation
- Selection of a cohesive primary and secondary color scheme based on color psychology and your strategy.
- You receive a full document with HEX, RGB, and CMYK codes for perfect consistency everywhere.
Typography System
- Careful pairing of 2-3 complementary fonts (e.g., a font for headings and one for body text).
- Sourced from free-use libraries like Google Fonts or with recommendations for premium fonts you can purchase.
- Includes a guide on font hierarchy for websites, print, and headings.
Application Assets & Guidelines
Comprehensive Brand Guidelines
- A multi-page, easy-to-follow digital playbook on how to use your new brand assets.
- Includes rules for color usage, typography, imagery style, and voice.
- The essential tool for keeping your brand consistent, whether you're creating a social post or hiring another designer.
Brand Implementation Assets
- Social Media Kit: A set of pre-sized, branded templates for stories, posts, and profile banners (delivered as Canva templates for easy editing).
- Stationery Suite: Design of your business card and letterhead (you provide the logo, we handle the layout and branding).
- Basic Brand Collateral: Guidance and templates for one additional item like a simple 1-page flyer or email signature.
Frequently asked questions
What's included in your branding services?
Each branding package includes a comprehensive brand strategy, color palette, typography, messaging framework, and brand style guide. You’ll walk away with everything you need to maintain a cohesive and professional look.
Do I need a full branding package, or can I choose specific services?
While you can choose individual services (like colors or fonts), the full branding package is strongly recommended. Everything is designed to work together cohesively – which saves time, avoids redesign costs, and strengthens your brand identity long-term.
How long does the branding process take?
The timeline varies based on the project scope, but typically, branding projects take 1-2 weeks from start to final delivery.
Can you refresh my existing brand instead of creating something new?
Absolutely! If your brand needs a modern touch-up rather than a complete overhaul, I can refine your current branding while keeping its essence intact.
Will you help me choose colors and fonts for my brand?
Yes! I’ll curate a color palette and typography that align with your brand’s personality and target audience, ensuring a professional and consistent look across all platforms.
Can branding really help my business grow?
Absolutely! A strong brand builds trust, attracts your ideal customers, and sets you apart from competitors. It’s an investment that makes your business more recognizable and memorable.